Once you're in the hot seat, it's up to you to really sell yourself to the employer.
"In many ways, advertising is similar to applying for a job," says Sharon Napier, CEO of advertising agency Partners + Napier.
"As marketers, we're selling brands to consumers, hoping the brand we've built, the way we've positioned it, and what we've said about it will convince consumers to throw it in their shopping cart, ask a friend about it, or engage with it online," she explains.
As a job applicant, you're selling your personal brand to an employer, hoping they'll entrust you with the role.
Both advertising and applying for a job are all about smart brand-building and the art of persuasion, she adds.
To successfully sell yourself in a job interview, you'll need to do these five things:
1. Know your "brand.
"Think of Red Bull, Dove, or Chipotle," says Napier. "The most successful brands know themselves: their purpose, mission and values. Likewise, employers are looking for people who know and live their 'brand purpose,' because with clarity comes passion.
2. Be a storyteller.
Just as it is for brands, storytelling is crucial in an interview.
Think of an interview as an opportunity to tell your personal brand story," she says.
Job seekers should present their attributes articulately, in a way that makes the most powerful statement. Be animated. Be enthusiastic. Above all, be authentic.
3. Know your audience.
Know the company, the industry, and the person who's interviewing you.
Know their style and their culture. Know their most recent news, Napier suggest. You wouldn't create a campaign without knowing anything about your consumer, would you?" she asks.
4. Show, don't tell.
Use examples to illustrate the story you're sharing.
For example, it's important to have a collaborative work style.
But if you just say you're collaborative, it sounds empty, like you're dropping a buzzword to cover your bases, Napier explains.
But if you say you were captain of your basketball team, or you were integral to the completion of a huge project, it says much more than the words 'I'm collaborative' on their own.
5. Look for brand matches.
Knowing your personal brand is important when evaluating a position or company. Napier suggests asking yourself:
Does the job align with who I am on both an emotional and rational level? Do the role and the company sync with my strengths and beliefs?
If not, keep looking. Brand mismatches make for poor chemistry.
http://finance.yahoo.com/news/5-ways-sell-yourself-job-174328251.html
» CCS.N0000 ( Ceylon Cold Stores)
» Sri Lanka plans to allow tourists from August, no mandatory quarantine
» When Will It Be Safe To Invest In The Stock Market Again?
» Dividend Announcements
» MAINTENANCE NOTICE / නඩත්තු දැනුම්දීම
» ඩොලර් මිලියනයක මුදල් සම්මානයක් සහ “ෆීල්ඩ්ස් පදක්කම” පිළිගැනීම ප්රතික්ෂේප කළ ගණිතඥයා
» SEYB.N0000 (Seylan Bank PLC)
» Here's what blind prophet Baba Vanga predicted for 2016 and beyond: It's not good
» The Korean Way !
» In the Meantime Within Our Shores!
» What is Known as Dementia?
» SRI LANKA TELECOM PLC (SLTL.N0000)
» THE LANKA HOSPITALS CORPORATION PLC (LHCL.N0000)
» Equinox ( වසන්ත විෂුවය ) !
» COMB.N0000 (Commercial Bank of Ceylon PLC)
» REXP.N0000 (Richard Pieris Exports PLC)
» RICH.N0000 (Richard Pieris and Company PLC)
» Do You Have Computer Vision Syndrome?
» LAXAPANA BATTERIES PLC (LITE.N0000)
» What a Bank Run ?
» 104 Technical trading experiments by HUNTER
» GLAS.N0000 (Piramal Glass Ceylon PLC)
» Cboe Volatility Index
» AHPL.N0000
» TJL.N0000 (Tee Jey Lanka PLC.)
» CTBL.N0000 ( CEYLON TEA BROKERS PLC)
» COMMERCIAL DEVELOPMENT COMPANY PLC (COMD. N.0000))
» Bitcoin and Cryptocurrency
» CSD.N0000 (Seylan Developments PLC)
» PLC.N0000 (People's Leasing and Finance PLC)
» Bakery Products ?
» NTB.N0000 (Nations Trust Bank PLC)
» Going South
» When Seagulls Follow the Trawler
» Re-activating
» අපි තමයි හොඳටම කරේ !
» මේ අර් බුධය කිසිසේත්ම මා විසින් නිර්මාණය කල එකක් නොවේ
» SAMP.N0000 (Sampath Bank PLC)
» APLA.N0000 (ACL Plastics PLC)
» AVOID FALLING INTO ALLURING WEEKEND FAMILY PACKAGES.
» Banks, Finance & Insurance Sector Chart
» VPEL.N0000 (Vallibel Power Erathna PLC)
» DEADLY COCKTAIL OF ISLAND MENTALITY AND PARANOID PERSONALITY DISORDER MIX.
» WATA - Watawala
» KFP.N0000(Keels Food Products PLC)
» Capital Trust Broker in difficulty?
» IS PIRATING INTELLECTUAL PROPERTY A BOON OR BANE?
» What Industry Would You Choose to Focus?
» Should I Stick Around, or Should I Follow Others' Lead?