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» CUBA FOUND A CANCER VACCINE! MORE THAN 4 THOUSAND PEOPLE HAVE ALREADY BEEN CURED BY IT!
Yesterday at 9:15 pm by කිත්සිරි ද සිල්වා

» හදාගත් දරුවෝ: DNA බැංකුවට ශ්‍රී ලංකාවේ හා නෙදර්ලන්තයේ සහාය
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» ෆයිසර් මුස්තාපාට එරෙහිව විශ්වාස භංගයක්?
Yesterday at 2:52 pm by Yin-Yang

» 'සිම්හල ද්වීපයේ පද්මාවතිය' හා අර්බුදයට මැදිවූ පද්මාවතී එක් තැනැත්තියක් ද ?
Yesterday at 1:22 pm by Ethical Trader

» ඉන්දියාව 'බ්‍රහ්මෝස්' සාර්ථක බව කියයි
Thu Nov 23, 2017 10:26 am by Ethical Trader

» How to Calculate the Future Value of an Investment
Wed Nov 22, 2017 11:46 am by Ethical Trader

» මුගාබේ ඉවත් වීමත් සමඟ 'හරාරේ' සැණකෙළි සිරි ගනියි
Wed Nov 22, 2017 11:34 am by Ethical Trader

» විසිපස් වසරක් ගෙවුනත් ඉල්ලීම් ඉටුවී නැහැ - නිදහස් මාධ්‍ය ව්‍යාපාරය
Wed Nov 22, 2017 11:30 am by Ethical Trader

» Dividend Announcement
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» කොටස් වෙළෙඳපොළේ ලැයිස්තුගත කෙරෙන අලුත්ම සමාගම – LVL Energy Fund Limited
Mon Nov 20, 2017 7:42 pm by nihal123

» අගමැති රනිල් බැඳුම්කර කොමිසම හමුවේ පැවසුවේ මොනවාද?
Mon Nov 20, 2017 7:08 pm by Ethical Trader

» Obituary Notice.
Mon Nov 20, 2017 3:03 pm by කිත්සිරි ද සිල්වා

» උතුරු කොරියාවේ "සබ්මැරීන බැලිස්ටික් මිසයිල වැඩසටහනකුත්"
Mon Nov 20, 2017 11:34 am by Ethical Trader

» උතුරු කොරියාව සහ න්‍යෂ්ඨික ප්‍රහාර: "නීති විරෝධී නියෝග පිළිපදින්නේ නෑ"
Mon Nov 20, 2017 11:28 am by Ethical Trader

» 'සොල්දාදුවාගේ සිරුරේ අඟල් එකොළහක පණුවෙක්'
Sun Nov 19, 2017 1:13 pm by කිත්සිරි ද සිල්වා

» මිනිස්සු දුවනවා, අපි නැවතිලා බලන් ඉන්නවා.
Fri Nov 17, 2017 5:46 pm by Ethical Trader

» Plantation sector updates
Fri Nov 17, 2017 11:54 am by lanka

» සිම්බාබ්වේ: ජනාධිපති රොබට් මුගාබේ "අත්අඩංගුවේ"
Fri Nov 17, 2017 9:54 am by Ethical Trader

» ආයෝජනයට ශ්‍රීලංකාවට එන්න එපා.! ජාත්‍යන්තර සමාගම් නිවේදනයකට සැරසෙයි
Wed Nov 15, 2017 8:15 pm by Admin

» Soldiers 'take over Zimbabwe broadcaster'
Wed Nov 15, 2017 5:52 am by කිත්සිරි ද සිල්වා

» බටහිර ලෝකය භේද කරන බවට රුසියාවට චෝදනා
Tue Nov 14, 2017 5:26 pm by Ethical Trader

» යුද අපරාධ සහ අතුරුදහන් කිරීම්: ශ්‍රී ලංකාවේ මානව හිමිකම් වාර්තාව ජිනීවා විමසුමට
Tue Nov 14, 2017 10:56 am by Ethical Trader

» ඉරාන, ඉරාක භූමිකම්පාවෙන් 200 කට වැඩි පිරිසක් මරුට
Mon Nov 13, 2017 5:27 pm by Ethical Trader

» මැද පෙරදිග බල තරඟය දරුණු අතට හැරෙයි
Mon Nov 13, 2017 3:16 pm by guruji

» වචන නම් අපේ ඒත් තනුව ?????????
Sun Nov 12, 2017 2:28 am by Rana

» දිල්ලියේ පරිසරය රැකීමට වාහන සලාක ක්‍රමයක්
Fri Nov 10, 2017 7:05 pm by Ethical Trader

» අයවැය සහ මෝටර් රථ: නව පිළිවෙතක්
Thu Nov 09, 2017 5:42 pm by Ethical Trader

» Flying is the Safest mode of Transport
Thu Nov 09, 2017 3:12 pm by කිත්සිරි ද සිල්වා

» In the Meantime, Within Our Shores !
Thu Nov 09, 2017 10:13 am by කිත්සිරි ද සිල්වා

» වංචා දුෂණ නඩු කඩිනම් කරන්න විශේෂ මහාධිකරණයක්
Wed Nov 08, 2017 4:54 pm by කිත්සිරි ද සිල්වා

» LIOC.N0000 (Lanka IOC PLC)
Wed Nov 08, 2017 4:48 pm by Ethical Trader

» ගින්නෙන් දැවෙන අලි පැටවාගේ සේයාරුව පළමු තැනට
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» 10 Things to Remember Before You Take Things Personally
Tue Nov 07, 2017 5:38 pm by Ethical Trader

» හැම තැනම නැහැ, හැම දාම නැහැ
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» Beware !
Mon Nov 06, 2017 10:56 am by CK

» සාම සාධක මෙහෙයුම් නිරීක්ෂණය කරන පළමු ශ්‍රී ලාංකික හමුදා නිලධාරිනියෝ
Sun Nov 05, 2017 12:44 pm by කිත්සිරි ද සිල්වා

» How to Find Undervalued Stocks and Turn a Large Profit
Sat Nov 04, 2017 11:24 am by Ethical Trader

» ඒකාබද්ධ විපක්ෂ කණ්ඩායමෙන් ශ්‍රීලනිපට කොන්දේසි හතක්
Thu Nov 02, 2017 6:29 pm by nihal123

» Taste of Asia
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» නිව් යෝර්ක් ප්‍රහාරය : අවම වශයෙන් 8 දෙනෙක් මරුට
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» NTB.N0000 (NATIONS TRUST BANK PLC)
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» Laughter the Best Medicine
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» VPEL.N0000 (VALLIBEL POWER ERATHNA PLC )
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6 Principles of Needs Analysis

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6 Principles of Needs Analysis

Post by nihal123 on Wed Apr 29, 2015 6:51 am

6 Principles of Needs Analysis
by Leo Sun
Needs analysis is defined as a formal process focus on how a product addresses the needs of a human. It is not an official business development tool, but is considered a valuable analytical technique to better gauge the marketability of a product or a service to a human consumer. It is often used across many industries, such as software development, automobiles, consumer products and banking services. Needs analysis was originally used for software developers, who used the system in tandem with requirements analysis – a study of the elements represented within a system. In short, if these two systems were applied to Apple Inc., requirements analysis would be involved with all the internal guts of the computers, the ugly complicated bits of hardware and firmware that are hidden from the end user; while needs analysis would be focused on the slick software operating system interface as well as its peripherals – such as the keyboard and mouse – that are directly used by the end user – and as such, affect the end user’s final perception of the product.

6 Principles of Needs Analysis
The opinion of end users is essential to unify a diverse, opinionated design team, and their opinion should transcend the desires of your design team.
Market research is essential to unify end user opinions, and to use quantitative and qualitative research to find the best direction for product or service designs.
Appeal to the lowest common denominator in end user needs. Marketing to the lowest skill levels results in the largest potential market. In other words, follow the KISS principle – “keep it simple, stupid”.
Do comprehensive beta tests of your products over a long period of time to allow adequate adjustments before “freezing” your product for the final manufacturing stage.
Continue to monitor user feedback after the product launch, and address defects quickly and keep an accurate record to apply to future releases, if they cannot be addressed immediately in the current product.
Elegant designs are the end product of successful needs analysis, and will put your product head and shoulders above industry peers.
Gap analysis, which is used to compare actual business performance with ideal performance, is often used in conjunction with needs analysis to maximize a business’ growth potential. Gap analysis insures that a company is allocating its resources for maximum production. Gap analysis is considered a benchmarking tool for efficiency and is used for outlining a clearer road map for future growth, and can be used at both the strategic and operational levels of an organization. In short, it tries to fill the “gap” between where a company is, and where it aims to be. In addition, some organizations referred to “gap” as an acronym – separating the “good”, “average” and “poor” aspects of a business.


5 Areas to Apply Gap Analysis
Workforce organization
The overall efficiency of your company must be examined, from top to bottom. Redundant positions should be cut or combined, and poorly performing business segments should be eliminated or merged into existing ones. If you company has shifted in direction from one industry to another – for example, from personal computers to cloud computing – then your workforce must be restructured to reflect this, and to shed the extra weight.

Business direction
Everyone must be on the same page in the pursuit of your company’s goals. A poorly timed chang in business direction can alienate your existing customers and make it difficult to gain new ones. If your company’s industry is becoming crowded, then a change in direction may be inevitable – but you have to make sure that your employees, shareholders, stakeholders and debtholders are all in agreement.

Production capabilities
If your company is still relying on domestic production plants, then you may have to consider outsourcing your labor to close the gap with larger competitors. Keeping all your production plants within the United States could cripple your margins and affect your ability to price products competitively.

Customer base
Has your company reached the full breadth of its potential customer base, or is it dwindling in a corner, marginalized by larger companies? If there are still a large number of unreached potential customers, it may be time to invest in expensive advertising and PR campaigns to thrust your product into the public eye.

Market Potential
Is the current market saturated? If it’s too saturated, then you should only produce products that have fewer competitors but broader appeal. A vigorous needs analysis can help you craft better products that appeal to more consumers.

A well crafted combination of thoughtful, repeated needs analysis and expansive gap analysis can transform your company and its products for the better. By using both, you can toss out the old and renew your company, allowing you to see avenues of growth that were previously obscured by daily habits, routines and mediocre expectations.

http://www.businessdictionary.com/article/617/6-principles-of-needs-analysis/
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