The Investor Sentiment - Equity and investments forum for Sri Lankans

Display results as :

Rechercher Advanced Search

Latest topics
» Thread for News on CSE and SL Economy
Today at 8:03 am by ruwan326

» Dividend Announcement
Yesterday at 11:13 pm by Afourer

Fri Feb 22, 2019 8:33 am by ruwan326

» SHL.N0000 (Softlogic Holdings PLC)
Wed Feb 20, 2019 8:23 am by ruwan326

» Importance of 2019 government budget
Tue Feb 19, 2019 12:13 pm by කිත්සිරි ද සිල්වා

» Emir of Qatar on a private visit to Sri Lanka till February 22
Tue Feb 19, 2019 11:19 am by Backstage

Tue Feb 19, 2019 5:26 am by lanka

» Happy Birthday
Mon Feb 18, 2019 12:27 pm by smallville

» දේවදත්තගෙන් අපායේ සිට මෛත්‍රී බුදුන් වහන්සේට එවන ලද ලිපිය...~~~
Fri Feb 15, 2019 8:24 am by ruwan326

Fri Feb 15, 2019 4:57 am by serene

» CONN.N0000
Wed Feb 13, 2019 8:09 pm by ruwan326

» SERV - The Kingsbury
Wed Feb 13, 2019 8:08 pm by ruwan326

Wed Feb 13, 2019 7:53 pm by ruwan326

» KVAL.N0000
Wed Feb 13, 2019 7:36 pm by ruwan326

» MGT.N0000
Wed Feb 13, 2019 7:29 pm by ruwan326

» HAYC - Haycarb
Wed Feb 13, 2019 7:24 pm by ruwan326

» DIPD.N0000 (Dipped Products)
Wed Feb 13, 2019 7:22 pm by ruwan326

» HAYL.N0000 Hayleys PLC
Wed Feb 13, 2019 7:16 pm by ruwan326

» අනං මනං! #/+?.<>
Wed Feb 13, 2019 7:55 am by කිත්සිරි ද සිල්වා

» මහජනතාව බල ගැන්වෙම්න් සිටී…
Tue Feb 12, 2019 8:23 pm by ruwan326

» VFIN - where the journey leads it?
Mon Feb 11, 2019 7:35 pm by ruwan326

» PLC.N0000 ( People's Leasing and Fiance PLC)
Mon Feb 11, 2019 7:31 pm by ruwan326

» LFIN - LB Finance
Mon Feb 11, 2019 7:25 pm by ruwan326

» Sri Lanka urged to develop own narrative of China’s BRI
Mon Feb 11, 2019 2:50 pm by Backstage

» Wonder why men send photos of their genitals? Here are some theories
Mon Feb 11, 2019 11:01 am by Backstage

» Flying is the Safest mode of Transport
Sat Feb 09, 2019 8:12 am by කිත්සිරි ද සිල්වා

Thu Feb 07, 2019 2:24 pm by Ethical Trader

» Lanka named top tourist destination for 2016
Wed Feb 06, 2019 2:29 pm by කිත්සිරි ද සිල්වා

» A Bit of History
Wed Feb 06, 2019 2:18 pm by ruwan326

» AMF.N0000
Thu Jan 31, 2019 6:56 am by serene

» IOC Sri Lanka unit December quarter loss widens to Rs987mn
Mon Jan 28, 2019 11:02 am by ruwan326

» මූර්ත පොළියෙන් ශ්‍රී ලංකාව අංක 1ට – බ්ලූම්බර්ග් අනාවරණය කරයි
Mon Jan 21, 2019 7:18 pm by nihal123

» Obituary Notice.
Mon Jan 21, 2019 7:14 am by කිත්සිරි ද සිල්වා

» Trading Journal
Sun Jan 20, 2019 5:53 am by serene

» LDEV - Lankem Developments
Fri Jan 18, 2019 2:11 pm by ruwan326

» විශිෂ්ඨ සිල්ලර වෙළෙන්දෙකුගේ ජීවිත කතාව
Thu Jan 17, 2019 12:15 pm by Ethical Trader

» AAIC.N0000
Wed Jan 16, 2019 9:50 pm by serene

» இனிய பொங்கல்
Tue Jan 15, 2019 9:15 pm by nihal123

» HUNA.N0000
Mon Jan 14, 2019 5:29 pm by Ethical Trader

» Blessing in Disguise!! It's high time Brothers!!
Sun Jan 13, 2019 11:35 am by serene

» Thread for News on Local and Foreign Politics
Sat Jan 12, 2019 8:26 am by ruwan326

» කෝටි 4620 ක බැඳුම්කර නීතියට පිටින් ශ‍්‍රී ලංකන්ට දීලා
Mon Jan 07, 2019 6:18 pm by Ethical Trader

» JINS.N0000 ( Janashakthi Insurance PLC)
Sun Jan 06, 2019 1:12 pm by smallville

» Thread for News on International Markets
Fri Jan 04, 2019 9:40 am by The Invisible

» අවුරුද්ද අප කයි - අපි අවුරද්ද කමු (ජනවාරි පළමුවැනිදා)
Tue Jan 01, 2019 6:23 pm by malanp

» සැන්ඩි එපා!
Tue Jan 01, 2019 6:01 pm by serene

» අසිරිමත් සුබ නව වසරකට ආසිරි !
Tue Jan 01, 2019 5:08 pm by PANTOMATH

»  වසරක කාලය තුළ ඉන්දියාවේ ඉහළම ආදායම් ලාභීන්
Mon Dec 31, 2018 2:47 am by nihal123

» අයදුමේ දී ඡායාරූප ‘ඇලවීම‘ අවශ්‍ය නැති ජාතික හැඳුනුම්පත ජනවාරි 01 සිට දිවයිනටම
Sun Dec 30, 2018 9:37 pm by lanka

» මැදපෙරදිගට පමණක්‘ පාස්පෝට් මින් ඉදිරියට නැහැ
Thu Dec 27, 2018 5:18 pm by Ethical Trader

February 2019

Calendar Calendar


Information posted in this forum are entirely of the respective members' personal views. The views posted on this open online forum of contributors do not constitute a recommendation buy or sell. The site nor the connected parties will be responsible for the posts posted on the forum and will take best possible action to remove any unlawful or inappropriate posts.
All rights to articles of value authored by members posted on the forum belong to the respective authors. Re-using without the consent of the authors is prohibited. Due credit with links to original source should be given when quoting content from the forum.
This is an educational portal and not one that gives recommendations. Please obtain investment advises from a Registered Investment Advisor through a stock broker

Sri Lankan Sets Guinness World Record For Fastest Half Marathon In A Suit

Go down

Sri Lankan Sets Guinness World Record For Fastest Half Marathon In A Suit

Post by Backstage on Wed Jan 13, 2016 10:47 pm

Overseas Sri Lankan Sets Guinness World Record For Fastest Half Marathon In A Suit

Wednesday, 13 January 2016 17:11

Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. Recently, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so on.

Now, though, Amarasiriwardena has taken his philosophy to a whole new level, having attempted a new kind of extreme performance testing. Having recently brought a new suit, the "Aviator II," to the market, Amarasiriwardena decided to test it in the ultimate way: by running a half-marathon garbed in it. In the process, he wound up setting a Guinness World Record for his finish at the Half MerryThon in Gloucester, Massachusetts, in December.

It all started, in true capitalist fashion, with news relating to a competitor. Amarasiriwardena saw that a man had set a Guinness World Record running a half marathon in a suit by another company, Indochino. Amarasiriwardena felt he could do even better, running in one of his own suits. Ministry of Supply specializes in dress clothing with a performance aspect, using novel manufacturing techniques to create garments with the structure of formal wear, but the breathability and moisture-wicking qualities of sportswear. And on top of being an entrepreneur, Amarasiriwardena was an avid athlete.

So Amarasiriwardena started training. For a half-marathon. In formal wear. He began by wearing dress pants and a dress shirt, then gradually moved up to a full-on suit.

He opted to run early in the morning in Boston, avoiding the gawking eyes of onlookers. "I didn’t get too many looks," he says. Most people who saw him thought he was running to catch a bus. "The biggest thing I had to figure out, was that I needed to get a tie clip," he says. Once, an eagle-eyed fellow runner on the road saw that this running man in a suit was wearing running shoes. She laughed and gave him a thumbs up.

Keeping up the training routine while traveling was a little tougher. While touring Asia on factory visits, Amarasiriwardena found himself with long stretches of downtime in the airport. Fortunately, the sight of a suited person sprinting in an airport is commonplace. "It just looked like I was running to catch a flight," he said, though surely an airport employee or two, seeing him run back and forth from one terminal to another, may have wondered why he was so confused about the location of his connecting gate.

Finally, the day of the race arrived. As he milled about with the crowd gearing up for the race, people kept asking him, "Hey, are you late for work?" It was funny only the first 10 times.

Soon, the race had begun, and Amarasiriwardena was off. Though people had initially dismissed him as a stunt runner of some kind, soon he was pulling ahead of the bulk of runners. "I don’t want to be beat by a guy in a suit!" he heard people protest as he ran by.

When you’re a marathon runner, you’re racing others, but you’re mainly racing yourself—trying to beat your personal best time. For this reason, as the race wears on, you tend to fall into step with someone moving at more or less the same pace. In a nearly wordless interaction, you and this fellow runner become a team of two, taking turns cutting the wind and offering shelter for the other.

This very thing happened to Amarasiriwardena a few miles in, when he and a fellow runner fell into step. They ran alongside each other awhile, until the other guy shot Amarasiriwardena a look.

"I can’t believe I’m running with a guy in a suit," the guy chuckled.

"I’m actually running in a suit my company makes," explained Amarasiriwardena. "I’m going for a record."

"That’s awesome," came the reply. "Let’s do this."

They pushed each other through the rest of the race—through the daunting hills at mile 10, and through the gauntlet of catcalls the dapper Amarasiriwardena faced from the sidelines. All the while, Amarasiriwardena had a colleague follow him with a drone camera, documenting for Guinness with certainty that Amarasiriwardena was running the entire half marathon in a suit.

And in the end, Amarasiriwardena came in at 1:24:41, just two minutes off his personal best of 1:22, and a definitive win over the previous half-marathon-in-a-suit guy (who was very gracious about it, reports Amarasiriwardena).

And how did the suit fare? This, after all, was not just a publicity stunt (though it was also that), but an experiment in user testing. Amarasiriwardena said it was mostly comfortable, though the fact that the temperature outside rose to the 50s made matters a bit hot toward the end. One thing he hadn’t anticipated was how important the elasticity of the Aviator suit pants waistband would prove to be. "It was so much more comfortable," says Amarasiriwardena.

Ultimately, he urges other designers and entrepreneurs to not shy away from extreme testing of their own products. "This suit isn’t designed for running in, but the fact that it can be done is great. You should figure out the edge cases, the extreme cases that put a product to the test," he says.

Top contributor
Top contributor

Posts : 3332
Join date : 2014-02-24

Back to top Go down

Back to top

Permissions in this forum:
You cannot reply to topics in this forum